Let’s Get Weirder in 2025

Breaking away from listicles, gift guides, and polished predictability

Welcome to My Garage Sale of Thoughts and Emotions

How Raw, Maximalist Content is Shaping Brand Communications

Miniculture Over Monoculture: Screw the Masses, Find Your People

In a world crammed with AI-generated noise and viral churn, the power lies in building for the few who truly get it.

Savvy, Cynical, and Over It: This is Political Communications in 2024

Kamala’s social team is using balance, humor, and just enough chaos to turn political engagement into a meme-worthy vibe.

Brat is…What, Exactly?

The Power of Being Authentically Uncool

DIY: brand identity guidelines

Why they’re so important and how to do it yourself

it's not a slog

At least, it shouldn't have to be. A big project like building a brand needs a beginning, middle, and end.

brands don’t have to feel so neutral

Podcasts are so lovable because they’re so human. Here’s what we can learn from them.

the messaging is the hardest part

You've got to say it all without saying much.

just get the party started

You need a font, a color, and a logo to launch a brand (but don’t design your own logo, there’s an easier way).

what does it even mean to "do the marketing?"

Welcome to Tincan, a newsletter for and about people who are doing the marketing.