Newsletter

On Not Being a News Org…

(But Not Going Quiet Either!)

Marketing

We hate it here (but we’re stuck)

Taking back agency from platforms that feel impossible to escape

Marketing

Let’s Get Weirder in 2025

Breaking away from listicles, gift guides, and polished predictability

Culture

Welcome to My Garage Sale of Thoughts and Emotions

How Raw, Maximalist Content is Shaping Brand Communications

Marketing

Miniculture Over Monoculture: Screw the Masses, Find Your People

In a world crammed with AI-generated noise and viral churn, the power lies in building for the few who truly get it.

Culture

Savvy, Cynical, and Over It: This is Political Communications in 2024

Kamala’s social team is using balance, humor, and just enough chaos to turn political engagement into a meme-worthy vibe.

Culture

Brat is…What, Exactly?

The Power of Being Authentically Uncool

Marketing

DIY: brand identity guidelines

Why they’re so important and how to do it yourself

Marketing

it's not a slog

At least, it shouldn't have to be. A big project like building a brand needs a beginning, middle, and end.

Marketing

brands don’t have to feel so neutral

Podcasts are so lovable because they’re so human. Here’s what we can learn from them.

Marketing

the messaging is the hardest part

You've got to say it all without saying much.

Marketing

just get the party started

You need a font, a color, and a logo to launch a brand (but don’t design your own logo, there’s an easier way).

Marketing

what does it even mean to "do the marketing?"

Welcome to Tincan, a newsletter for and about people who are doing the marketing.