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Nobody Owes You Their Attention

Nobody Owes You Their Attention

And other things I wish I’d thought about before I started building a brand in public

Brand vs. Business: Why the Distinction Matters

You Don’t Need a Brand…Until You Do

Is this the collapse of the content era?!

Maybe. Just keep doing the marketing…differently.

Another Post? In This Economy?

Or: what’s the point of all this, anyway?

It’s Not Just a T-Shirt

An exploration of why we buy, wear, and obsess over merch—plus a Q&A with Biederman’s on their instantly iconic caviar hat.

Is anything actually a “community” online?

That word feels strange. Plus: How to know when a website has kicked the can.