Is all that time we’re putting into social actually worth it?
Our spring survey!
Exploring brands, culture, and marketing from the perspective of small teams and DIY creatives. Written by Anne Marie, a designer in Philly.
How exactly are we spending our time on marketing?
The results from our inaugural January 2026 survey.
Free Template: Brand Questionnaire
A practical framework for defining your identity, audience, and goals.
Q&A with Liza Sankar-Gorton
She just wrapped her first season as an NFL digest Substacker! Here’s what she learned in year one.
98% of your followers aren't doing anything. Does social even work?
Blackletter trends, the social media question, and hating your website
We’re living through a messaging crisis
Political silos, the hot take trap, and a Q&A with an NFL digest Substacker
Goals, schmoles (plus our first survey results)
A few big patterns and a reminder that priorities always shift.