Is all that time we’re putting into social actually worth it?
2 min read
A free monthly newsletter exploring brands, culture, and marketing. Written for and about small teams and DIYers.
Q&A with Liza Sankar-Gorton
She just wrapped her first season as an NFL digest Substacker! Here’s what she learned in year one.
How exactly are we spending our time on marketing?
The results from our inaugural January 2026 survey.
Understanding the Backlash About the Philadelphia Art Museum Rebrand
A rebrand can’t build connection, it can only reveal how much of it was there to begin with.
98% of your followers aren't doing anything. Does social even work?
Blackletter trends, the social media question, and hating your website
We’re living through a messaging crisis
Political silos, the hot take trap, and a Q&A with an NFL digest Substacker
Goals, schmoles (plus our first survey results)
A few big patterns and a reminder that priorities always shift.