98% of your followers aren't doing anything. Does social even work?
6 min read
A monthly newsletter exploring brands, culture, and marketing. Written for and about small teams and DIYers.
We’re living through a messaging crisis
Political silos, the hot take trap, and a Q&A with an NFL digest Substacker.
Goals, schmoles (plus our first survey results)
A few big patterns and a reminder that priorities always shift.
The 2025 End of Year Recap
It's been a year of plenty...of everything. Maybe we do a little less? A recap. Plus: the state of marketing survey and a free brand questionnaire.