Welcome to Tincan

Tincan is for the scrappy creatives, freelancers, and small business owners who are navigating the wild world of branding and business without a full-blown marketing department.

Here, we dive into how the cultural landscape shapes the way we connect, create, and communicate. It’s written by me (hi!) Anne Marie Lindemann, a designer and diyer in Philadelphia.

Tincan is about breaking down the connections between big cultural moments and branding, making complex ideas feel accessible and relevant to those of us juggling multiple roles. It’s a space for insight, analysis, and real talk about the stories that influence our work and the brands we build.

What You'll Find Here

• Cultural Commentary with a Marketing Twist: From viral trends to the way public figures craft their images, I break down how cultural movements influence branding. I focus on what this means for DIY marketers, using small businesses as examples to make large concepts feel more applicable.
• Insights Tailored to Creatives and Small Businesses: Each article connects cultural dynamics to the challenges and opportunities facing freelancers, creatives, and small business owners—because you really shouldn’t need a big team or fancy tools to build a brand that stands out. We’ll figure this out together, one scrappy idea at a time.

About Me

Hi, I’m Anne Marie (she/her), a designer and diy-er based in Philadelphia, PA. I work with businesses of all sizes to navigate the complexities of building a brand with limited resources. Find me on Instagram, LinkedIn, and reach me directly at annemarie@amlindemann.com.