about
Tincan is a newsletter for and about people who are “doing the marketing” (whatever that means). It’s written by Anne Marie Lindemann, a designer and diy-er in Philadelphia, PA.
The name Tincan stems from the age-old pseudo-telephone trick of stringing soup cans together and whisper-shouting secrets to a friend. It embodies a scrappy, creative mentality — precisely the kind of mindset that’s required when you’re the only person available to roll up their sleeves and do the marketing. It’s also a mindset that allows you not to take everything so seriously — you’re doing the best you can with what you have. And you are, after all, playing with soup cans! So ignore the weirdness and let loose.
I started Tincan so that people who wear the proverbial marketing hat can kick around ideas and learn from one another. Tincan is here to prove that it’s very possible to build and manage a brand yourself, if only with a little help from other folks who are doing it too.
I'm anne marie
Hi, I'm Anne Marie (she/her). I grew up in Newport News, VA, and then planted one foot in college radio and another in video production at Florida State. After spending a few years in the NYC media scene where I produced video content at Slate, Eater, and Dow Jones Media Group, I went through a broad-strokes grad program at Pratt to expand beyond the world of video and move toward strategy and creative direction.
Things started to click after that. I moved to Philly and began working with local and global organizations on every aspect of their communications. The wider lens quickly revealed how limitations in budget and capacity can hamper growth — especially for smaller brands who don't have the resources to enlist the help of a design agency or to hire a dedicated marketing team. I’ve since devoted my time to figuring out how to make it easier for people to manage the marketing themselves.
I primarily work with large and small brands on their marketing/design but I also do video/motion graphics. You can see the work that I’m hired to create on my website. Connect with me on LinkedIn and reach me directly at: annemarie [at] amlindemann [dot] com.
