Welcome to Tincan

Tincan is a bi-weekly newsletter and blog for scrappy creatives, freelancers, and small business owners who are navigating the wild world of marketing.

Here, we break down how culture shapes the way we connect, create, and communicate. It’s written by me (hi!) Anne Marie Lindemann, a designer and diyer in Philadelphia. Tincan is about making big cultural moments and marketing trends feel accessible and relevant for people juggling multiple roles.

What You'll Find Here

The Newsletter – A bi-weekly email with smart, easy-to-digest insights on marketing and culture. Each issue includes:

• Post of the Week – A standout social media post and why it works.
• Mini Essay – A short, sharp take on branding, culture, or marketing.
• Rotating Feature – A quick-hit Q&A, a brand spotlight, or an FAQ breakdown.
• Links and More – Articles, resources, and inspiration.

The Blog – In-depth articles that take a closer look at:

• Culture – How branding, business, and marketing intersect with the larger cultural landscape. From viral trends to the way public figures craft their images to deep dives on industry shifts, this category unpacks the stories shaping how we connect and communicate.
• Marketing – Practical insights on branding and strategy for small businesses and creatives. This is where you’ll find case studies, smart tactics, and ideas for making the most of your marketing—without a massive budget.

Contribute to Tincan

Got a marketing question you’d love answered in the FAQ? Know a business owner or creator with an interesting approach to branding? I’d love to hear from you! Send q’s and recs to annemarie@amlindemann.com.

About Me

Hi, I’m Anne Marie (she/her), a designer and diy-er based in Philadelphia, PA. I help businesses of all sizes navigate branding and marketing with limited resources. Find me on my website, Instagram, LinkedIn, and reach me directly at annemarie@amlindemann.com.