Anne Marie Lindemann - Tincan | A Newsletter About Marketing Culture

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Anne Marie Lindemann

Anne Marie is a designer and diy-er

Nobody Owes You Their Attention

Nobody Owes You Their Attention

And other things I wish I’d thought about before I started building a brand in public

Brand vs. Business: Why the Distinction Matters

You Don’t Need a Brand…Until You Do

Is this the collapse of the content era?!

Maybe. Just keep doing the marketing…differently.

Another Post? In This Economy?

Or: what’s the point of all this, anyway?

It’s Not Just a T-Shirt

An exploration of why we buy, wear, and obsess over merch—plus a Q&A with Biederman’s on their instantly iconic caviar hat.

Is anything actually a “community” online?

That word feels strange. Plus: How to know when a website has kicked the can.

The Art of Marketing Art

Plus community-building, Instagram wipes, and a Q&A with MAN LEE.

If Your Work Matters, So Does Your Audience

Marketing isn’t beneath you—it’s the missing piece.

On Not Being a News Org…

(But Not Going Quiet Either!)

We hate it here (but we’re stuck)

Taking back agency from platforms that feel impossible to escape

Let’s Get Weirder in 2025

Breaking away from listicles, gift guides, and polished predictability

Welcome to My Garage Sale of Thoughts and Emotions

Miniculture Over Monoculture: Screw the Masses, Find Your People

Savvy, Cynical, and Over It: This is Political Communications in 2024

Brat is…What, Exactly?

DIY: brand identity guidelines

it's not a slog

brands don’t have to feel so neutral

the messaging is the hardest part

just get the party started

what does it even mean to "do the marketing?"